One click meta-search advertising integration with ROI reporting

 

One of the main sources of inspiration for choosing a hotel comes from meta-search. In fact, during a study of over 15,000 direct bookings, we found that 24.8% of them came from TripAdvisor in 2013. Google is launching Hotel Finder to capture their part of the pie and Trivago is advertising on TV to keep their share of the market. Yet most of the advertising on these platforms leads to third party sites that take large commissions. With WIHP's meta-search advertising package, you'll receive access to all of the major platforms and easy to use ROI reports to monitor your budget.

GET YOUR CUSTOM META PACKAGE

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25%

OF ALL 2013 DIRECT BOOKINGS CAME FROM TRIPADVISOR

13X

AVERAGE ROI FROM SHOW PRICES ADVERTISING

DIRECT BOOKING INCREASE FROM BEST DEALS SECTION

30%

  • WIHP clients achieve 13X ROI on average
  • Activate meta-search with your current RateTiger plan in just one click
  • Reduce commissions, while increasing direct booking revenue

ONE CLICK INTEGRATION

The meta-search advertising channel seamlessly integrates your existing RateTiger solution, with each of the major meta-search websites using our custom built APIs. Once the connection has been established, our software pushes your current rates and availability to each platform simultaneously. This process ensures cross-platform synchronization of your rates and availability at all times.

ROI REPORTING

Throughout your campaign you will have access to our custom-built hotel analytics platform, where you can monitor the performance of your campaign and most importantly, see the revenue generated by your campaign. The WIHP analytics platform takes this vast amount of advertising data and distills it down into easily digestable graphs with only the most important metrics being displayed.

TRACKING & OPTIMIZATION

As travellers click on the rates to book their room, they are redirected to your main website to complete booking process. Our advanced tracking will show you the exact return on investment for each platform that you are advertising on. Every month WIHP'S meta-search experts will review your campaign to ensure your budget is being spent on the right channel, if needed we will optimize the campaigns, always in order to increase the overall ROI.

Why should my hotel use meta-search advertising?

Ready to get started?

How does the meta-search channel package work?

META-SEARCH PACKAGES

WIHP offers a variety of packages that are customized to your needs based on the size of your hotel. There are two parts to each package. A monthly fee, which includes a fixed management fee for all the channels available plus the ad spend. The larger the monthly ad-spend the cheaper the package is for your hotel.

The campaign will run until you have depleted your allocated budget. If your budget expires before the end of the month we will alert you so you can top-up the budget and keep your ads live. The minimum length of the campaign is six months.

Fill out the form to the right and an account manager will be in touch within 24 hours.

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Instantly push your rates and availability to major travel search engine sites including: TripAdvisor, Google Hotel Price Ads, Kayak, Kelkoo,Trivago, and WeGo.

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